There are about 60 million illiterates in Pakistan. Like other countries with very low rates of literacy, the reasons for the prevailing situation in Pakistan are complex. One main reason is the difficulty of retaining literacy skills of the new literates. Graduating the basic literacy courses, the new literates easily slip into a non-literate environment and it is extremely difficult to keep them motivated to make a conscious effort by themselves to keep up with the newly acquired literacy skills.
The pilot project is concerned particularly with the literacy retention problem among the youth and the problem of keeping them motivated to further consolidate their literacy skills. It found a solution in mobile phones, which have become the most desired daily means of communication among the young people.